In order to better educate consumers, Pharmavite, Mission Hills, CA, has teamed up with LearnSomething, Inc., Tallahassee, FL, to employ a consumer-focused multimedia program that covers a range of health and wellness is­sues. Through the “LearnSomethingAbout” program, consumers can navigate online content covering a variety of common problems. Conversational narration and practical information directs consumers as they research specific shopping solutions. The LearnSomethingAbout series currently en­compasses vitamin, hair care and skin care topics, with more than 40 categories under development.